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A competitive, innovative dairy sector

The UK dairy sector is highly competitive and fully focused on consumer demand. It produces a wide range of tasty, innovative products at great value for shoppers.

In order to remain in its current strong position, the industry needs to continue growing and consolidating. It is vital that farmers, processors and the government recognise the necessity for further mergers in the UK milk procurement and processing sector.

Such activity is a sign of both health and efficiency. Consolidation will ensure companies continue to compete on the world stage, provide the best possible value for consumers and continue to invest in new products.

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Peter Kendall's unique expertise and experience in agriculture will be a fantastic asset for the AHDB.

Delighted to hear about Peter Kendall's appointment at @AHDB01

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