Industry PromotionDairy UK supports or runs a range of generic promotions for milk and dairy products. Our activities in this area include running PR campaigns, leading applications for EU funding, PR support and secretariat services. Current initiatives include: - Generic marketing activity jointly funded with the EU, through the industry Milk Marketing Forum
- Milkman of the Year - The annual search for Britain's best milkman or woman
- Milk Heroes - Rewarding milkmen and women who have gone beyond the call of duty in their local community
- www.findmeamilkman.net - Your local milkman is only a mouse click away
- Proud of Dairy - Promoting the UK's production of tasty and nutritious dairy products
- 3-A-Day - Consumption of 3-a-day dairy products
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